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Journal Articles

The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis

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Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee Loong Chong, Chee Wei Phang
Journal: Internet Research
Internet Research (2024) 34 (6): 2298–2340.
https://doi.org/10.1108/INTR-09-2022-0709
Published: 14 March 2024
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Journal Articles

Antecedents and role of individual sociability on participation in mobile collaborative consumption

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Yicheng Zhang, Chee Wei Phang, Rui Gu, Chenghong Zhang
Journal: Internet Research
Internet Research (2019) 29 (5): 1064–1089.
https://doi.org/10.1108/INTR-03-2018-0131
Published: 04 April 2019
View article titled, Antecedents and role of individual sociability on participation in mobile collaborative consumption
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