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Keywords: Mobile social media popularity
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Journal Articles
Achieving mobile social media popularity to enhance customer acquisition: Cases from P2P lending firms
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Journal:
Internet Research
Internet Research (2019) 29 (6): 1386–1409.
Published: 09 July 2019
...Helen S. Du; Xiaobo Ke; Wei He; Samuel K.W. Chu; Christian Wagner Purpose The purpose of this paper is to draw on social exchange theory and heuristic–systematic model to examine how peer-to-peer (P2P) lending firms can enhance their customer acquisition by achieving mobile social media popularity...
