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Keywords: Online advertising
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Journal Articles
Journal:
Internet Research
Internet Research 1–24.
Published: 13 July 2026
... homogenisation, eroding the uniqueness that helps organisations stand out. Beyond these general dynamics, designing effective blood donation communication requires understanding the field's substantive content base, extensively examined in the literature on motivations and barriers. AI Online advertising...
Includes: Supplementary data
Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (5): 1209–1226.
Published: 02 October 2017
... 04 2017 23 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online advertising Second screen Multi-channel attribution Social soundtrack Web analytics Web searching eWOM is defined as a “statement made by potential...
Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (1): 236–264.
Published: 01 February 2016
... advertising has been noticed (e.g. Brajnika and Gabriellia, 2010 ; Ching et al., 2013 ; Mooradian et al., 2008). However, most research relating to online narrative advertising focusses on product/service advertisements in marketplace, so discussing online advertising videos for health...
