...Karen C. Kao; Sally Rao Hill; Indrit Troshani Purpose The study investigates how the congruence of online deal popularity and star rating influences service quality expectation in online group buying (OGB) websites. It also investigates the role of authenticity perceptions of online cues...

... enhancing their service recovery strategies to cope with OGB service failures. Service failure Consumer response Consumer role Online group buying Seller offering type Attribution theory deals with how people interpret behaviors or incidents in terms of their causal inferences...

... among the competing models. Originality/value – Drawing on ECM, this research proposes a model by incorporating three online group-buying characteristics (perceived price advantage, perceived reputation and perceived web site quality) and two social influence factors (subjective norm and perceived...