... and how this condition leads to health information fatigue on social media ( HIFSM ), self-medication and therapy compliance. Design/methodology/approach This study integrates protection motivation theory, cognitive load theory and the stressor-strain-outcome ( SSO ) model to inform the partial least...

... Protection motivation theory Prior experience Social networking sites (SNS) have become dominant platforms for global interpersonal interaction due to their accessibility. As of July 2023, their worldwide user base had reached a staggering 4.88 billion, encompassing 60.6% of the global population...

...Xin-Jean Lim; Jun-Hwa Cheah; Jennifer Yee-Shan Chang; Weng Marc Lim; Alastair M. Morrison; Yogesh K. Dwivedi Purpose This study synthesises the self-determination theory (SDT), expectation-confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated theoretical...

... on protection motivation theory (PMT) to induce compliance behavior. However, extant research on fear appeals has yielded mixed findings. To help explain these mixed findings, the authors contend that efficacy formation is a cognitive process that is impacted by the cognitive load exerted by the design of fear...

...Hao Chen; Yufei Yuan Purpose Protection motivation theory (PMT) explains that the intention to cope with information security risks is based on informed threat and coping appraisals. However, people cannot always make appropriate assessments due to possible ignorance and cognitive biases...

... communication and visual risk communication. Design/methodology/approach Drawing from protection motivation theory, the authors hypothesize that these fear appeal cues can engender fear among users to a greater extent. In addition, the authors hypothesize that users will perceive a higher level of severity...