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Keywords: Push–pull–mooring framework
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Journal Articles
Exploring bloggers' switching toward microblogging
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (6): 1811–1833.
Published: 14 July 2020
...Xiongfei Cao; Jingjing Yao; Xiayu Chen Purpose Built upon the push–pull–mooring framework, this study explores the factors that affect user switching from blog to microblogging. Low social presence is posited to form the push effect of blog, whereas larger referent network size and relative ease...
Journal Articles
Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform
Available to Purchase
Journal:
Internet Research
Internet Research (2019) 29 (1): 167–193.
Published: 03 December 2018
... variable; SWI, switching intention; SB, switching behavior; AB, actual behavior E-learning Habit O2O Push-Pull-Mooring framework Switching behaviour With technology and digital development, the era of Big Data has arrived. The educational industry can no longer be limited...
