... advertising Social media Scale development Psychometrics Scale validation Ads have become an integral part of the Internet, including on social media. Over time, the delivery of ads has transformed dramatically from offline methods (e.g. billboards) that left the odds of consumer interaction...

... on service quality and software as a service, this study develops and validates a gamer-centric measurement instrument for cloud gaming service quality. Design/methodology/approach A three-step measurement instrument development process, including item generation, scale development and instrument testing...

... to measure a social media marketing system (SMMS). Design/methodology/approach This paper follows a rigorous scale development process based on three stages: item generation, measurement development and instrument testing. The validity and reliability tests were conducted using data provided by social...

... qualitative and quantitative approaches to offer a most comprehensive and unifying conceptualization and measurement instrument of OSEs. Scale development Online shopping Mixed method Consumer experiences The concept of customer experience (CE) has been a focal point in marketing science...

...@mail.sysu.edu.cn Social media Conceptualization Scale development Operationalization Parental mediation Although several recent studies have explored the strategies for parental mediation of children’s internet use and developed scales to measure them (Nikken and Jansz, 2014 ; Symons, Ponnet...

...-efficacy. Design/methodology/approach Based on an analysis of 356 responses, a scale of internet entrepreneurial self-efficacy is validated in accordance with established scale development procedures. Findings The internet entrepreneurial self-efficacy scale has 16 items under three factors (i.e...

... instrument and, subsequently, in pilot-testing said instrument in a scale development process using a sample of the population. The study involved Swissmom, the OC under scrutiny, in order to learn about the platform itself, as well as the OCMs and the topics discussed on the OC. Swissmom deals with a wide...

...Kerem Kilicer; Ahmet Naci Coklar; Vildan Ozeke Purpose The purpose of this paper is to develop a scale to measure the level of cyber human values based on the behaviors of social media users in cyberspace. Design/methodology/approach The paper is based on a scale-development process...

... to promote blog functions and to ensure high quality blog services. Design/methodology/approach – The study adopted both qualitative and quantitative research methods and performed four steps of scale development, including item generation and item pooling, pretest and initial purification, scale...

... procrastination Online consumer procrastination Scale development Construct validity Consumer behaviour Electronic commerce Online retailers invest considerable amounts of money and effort in order to entice customers into visiting their web‐based stores (Cho, 2004 ; Ilfeld and Winer, 2001...