Keywords: Sensemaking
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Journal Articles
Internet Research (2019) 29 (5): 1109–1123.
Published: 13 August 2019
... processes of organizational sensemaking – sensegiving and sensebreaking – are underlying micromechanisms used by organizations to enact a sponsored sharing platform as a CSR program. Qualitative analyses demonstrate that every meaning given to Zimride remained open to sensebreaking during its implementation...
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