...Xi Luo; Jun-Hwa Cheah; Xin-Jean Lim; T. Ramayah; Yogesh K. Dwivedi Purpose The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product...

... to an M-payment service provider make customers talk positively about it and advocate it to others? Using a unique and integrated research model, the direct and indirect impact of variables identified from CE theory, social exchange theory, and social impact theory, this study aims to unearth certain...

... (OHCs) through the lens of social exchange theory. Design/methodology/approach This study develops a cross-level model to explain the effects of individual and team professional capital on physicians’ performance. To test the research model and hypotheses, the authors leverage data of 10,398...

... 2019 08 06 2020 02 08 2020 02 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social networking site Social exchange theory Social interaction theory Well-being theory Social networking sites (SNSs) have become...

...Helen S. Du; Xiaobo Ke; Wei He; Samuel K.W. Chu; Christian Wagner Purpose The purpose of this paper is to draw on social exchange theory and heuristic–systematic model to examine how peer-to-peer (P2P) lending firms can enhance their customer acquisition by achieving mobile social media popularity...

.../methodology/approach – Building upon social exchange theory and privacy calculus theory, an integrated model was developed. The model was tested empirically using a sample of 405 social networking site’s users. Users were required to complete a survey regarding self-disclosure behaviors in Facebook...