Keywords: Stimulus‐organism‐response (S‐O‐R)
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Journal Articles
Internet Research (2012) 22 (2): 120–141.
Published: 30 March 2012
... of the consumption type. For the purpose, the authors aims to propose a stimulusorganismresponse (SOR) based model that incorporates both utilitarian and hedonic factors of consumers. Design/methodology/approach A survey study was conducted to collect data from 293 mobile phone users. The questionnaire...

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