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Keywords: User perceptions
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Journal Articles
Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce
Available to Purchase
Journal:
Internet Research
Internet Research (2025)
Published: 17 March 2025
... 03 10 2024 13 11 2024 08 02 2025 24 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only E-commerce chatbots Linguistic anthropomorphism Visual anthropomorphism User perceptions Purchase intention Shopping motivation...
Includes: Supplementary data
