... 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Video games Customer loyalty Survey The number of players in online games has grown rapidly. This is particularly true during the pandemic, as gameplay can build positive...

... author and can be contacted at: t.brock@mmu.ac.uk 01 02 2024 01 07 2024 06 09 2024 18 10 2024 27 10 2024 28 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Esports Experience Identity Video games...

... and can be contacted at: 519254310@qq.com 27 09 2023 18 06 2024 19 10 2024 19 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Video games Well-being Surveys Interviews Esports Electronic sports (esports...

... 10 06 2022 08 12 2022 04 04 2023 25 06 2023 25 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Video games Social values Survey Customer loyalty Online games had more than 2.8 billion active players...

... in multiplayer video games diminishes the potential revenue of gaming companies by spreading a bad mood, negatively affecting game play, and subsequently leading to the churn of players. However, research investigating why toxic behavior occurs is still scarce. To address this issue, this study disjunctively...

... 2018 16 10 2018 24 01 2019 03 03 2019 03 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Loyalty Survey Structural equation modelling Identification Video games Customization Flow Image Online game Avatar...

... of using avatar friendliness to explain the impacts of the three avatar characteristics on online gamer loyalty. The findings also provide novel insights for e-commerce managers to effectively build a loyal gamer base. Survey Online game Video games Structural equation modelling Customer loyalty...

... there is little published research in this area, this paper provides the public with a good and original introduction to a topic of growing importance. © Government agency 2005 Video games Internet Crimes Online operations Taiwan The development of information, software application...