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Keywords: Virtual reality (VR)
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Journal Articles
Investigating online consumers’ responses to product presentation modes: Does product type really matter?
Available to PurchaseYi-Shun Wang, Ching-Hsuan Yeh, Yu-Min Wang, Timmy H. Tseng, Hsin-Hui Lin, Shinjeng Lin, Min-Quan Xie
Journal:
Internet Research
Internet Research (2019) 29 (6): 1233–1255.
Published: 07 February 2019
...Yi-Shun Wang; Ching-Hsuan Yeh; Yu-Min Wang; Timmy H. Tseng; Hsin-Hui Lin; Shinjeng Lin; Min-Quan Xie Purpose With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of this paper...
