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Keywords: Visual-audio perspective
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (1): 154–188.
Published: 03 December 2024
...Lin Xiao; Xiaofeng Li; Jian Mou Purpose Short-form video advertisements have recently gained popularity and are widely used. However, creating attractive short video advertisements remains a challenge for sellers. Based on the visual-audio perspective and signaling theory, this study investigated...
