...-of-mouth (e-WOM). Design/methodology/approach About 600 respondents, 150 each from the US, the UK, India and Tunisia, provided the necessary data, which was analysed using covariance-based structural equation modelling (CB-SEM) in SmartPLS4 to test the proposed hypotheses. Findings SCB...

... and sequence on perceived diagnosticity, pleasantness feelings and attitudes toward products or services reviewed through electronic word-of-mouth (e-WOM); the authors also applied Process Models 4 and 8 to explore the mechanism of these effects. Findings The experimental results reveal that text-first...

...Yung Kyun Choi; Yuri Seo; Sukki Yoon Purpose The purpose of this paper is to explore the intentions to share electronic word-of-mouth (E-WOM) messages on social media websites depending on tie strength, perceptions of temporal distance and the concreteness of promotional messages. Design...