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Purpose

Aims to determine how BMW's use of robots in car manufacturing is evolving.

Design/methodology/approach

Presents the latest applications of robots at BMW's Regensburg plant where the new small 1‐series car started production in 2004.

Findings

Finds that robots are being used to bring greater flexibility to car manufacture and to raise process quality and productivity, particularly in the area of the paint shop.

Originality/value

Reveals how one of the world's most innovative car manufacturers is applying robots in new ways to achieve increasing benefits.

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