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Volume 5, Issue 4
1 April 1989
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Office Technology and People
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Research Article| April 01 1989

Competitive Alliances With Information Technology –The Australian Retail Banking Experience Available to Purchase

M.T. Sager
M.T. Sager
School of Management, Deakin University, Victoria 3217 (Australia)
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 3050-6182
Print ISSN: 0167-5710
© MCB UP Limited
1989
Office Technology and People (1989) 5 (4): 245–255.
https://doi.org/10.1108/EUM0000000003538

Evaluates the use of competitive alliances as an alternative to competitive advantage. Draws examples from Australian retail banking during the 1980s. Differentiates between coalition, consortium and servicer. Concludes that whereas all three show examples of apparent success, none guarantees it.

Keywords:
Management information systems, Partnering
This content is only available via PDF.
© MCB UP Limited
1989
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