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Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce

Saleh Bazi, Alireza Hajli, Nick Hajli, Mohana Shanmugam, Xiaolin Lin

Information Technology & People (2020) 33 (2): 456–476.

https://doi.org/10.1108/ITP-09-2018-0415

Published: 02 August 2019

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