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Journal Articles

Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements

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Richard Freeman, Ben Marder, Matthew Gorton, Rob Angell
Journal: Information Technology & People
Information Technology & People (2023) 36 (6): 2312–2337.
https://doi.org/10.1108/ITP-09-2021-0679
Published: 30 August 2022
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Journal Articles

News you can use! Evaluating the effectiveness of newsjacking based content on social media

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Rob Angell, Matthew Gorton, Paul Bottomley, Ben Marder, Shikhar Bhaskar, John White
Journal: Information Technology & People
Information Technology & People (2020) 33 (2): 755–773.
https://doi.org/10.1108/ITP-04-2019-0177
Published: 28 October 2019
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