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Journal Articles

Exploring the dark side of continuous social media brand community participation on consumer psychological ill-being: initial vs sustained participation

Kofi Osei-Frimpong, Nazrul Islam, Caroline Korkor Ahorkonu, Lebene Richmond Soga, Graeme McLean

Information Technology & People (2026) 39 (3): 1387–1414.

https://doi.org/10.1108/ITP-02-2025-0162

Published: 06 August 2025

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Journal Articles

What keeps me engaging? A study of consumers' continuous social media brand engagement practices

Kofi Osei-Frimpong, Brigid A. Appiah Otoo, Graeme McLean, Nazrul Islam, Lebene Richmond Soga

Information Technology & People (2023) 36 (6): 2440–2468.

https://doi.org/10.1108/ITP-11-2021-0850

Published: 31 October 2022

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