..., an ascendant step is to engage consumers with social commerce sites. The purpose of this paper is to propose three antecedents to engage consumers with social commerce sites, namely, social support, social commerce value and social commerce information sharing, and the effect of brand engagement...

... rights only Behaviour change Ethnography Brands Social network analysis Customer relationship management (CRM) Brand engagement Social networking Business innovation Customer engagement dimensions Customer engagement patterns In the present competitive world, the need...