...Sultana Lubna Alam Purpose Recent technological advances have enabled consumers and citizens to contribute to organizational processes through co-production and co-creation in ways that challenge traditional co-production. However, the practices and capabilities for value co-creation are less...

...Saleh Bazi; Alireza Hajli; Nick Hajli; Mohana Shanmugam; Xiaolin Lin Purpose Under the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies...

... production process. Originality/value Developing digital service capability is positively associated with value co-creation, but it requires new skills: firms need to evaluate their mechanisms for supporting continuous learning about the properties of digital technologies. To the authors’ knowledge...

... 2015 08 11 2015 05 01 2016 08 01 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Co-creation Metaphors Empirical study Virtual community Virtual world Social constructivism There has been significant interest over...

... (Berkes, 2008). Co-creation requires a dyadic direct interaction between the co-creating parties (e.g. Gronroos, 2011). Co-creation involves the establishment of a symbiotic relationship between a firm and its primary stakeholders (Kohli and Grover, 2008), wherein the stakeholders (i.e. the focal...