...-generated content system Information seeking behavior Information system effectiveness Cognitive theories Empirical study Simulation method Virtual investment community (VIC) is a unique type of social media platform where investors voluntarily share investment-related opinions. Although...

...) Individual Hypothesis testing Cognitive theories Internet users going about daily online activities are experiencing excessive programmatic advertising in the form of real-time bidding (RTB). RTB began in 2009, and it is a process in which advertisers bid on advertisement slots being sold by web...

...-use rights only Behaviour Behavioural theories Empirical study E-service Cognitive theories Young consumers’ browsing behaviors are driven by both entertainment (hedonic) and utilitarian/informational needs (Gross, 2004). Prior research shows that perceived product (here service app...

... is the corresponding author and can be contacted at: easyhhc@mail.ncku.edu.tw Consumer behaviour Structural equation modelling End users Mobile communication Cognitive theories 09 02 2018 05 07 2018 11 09 2018 04 10 2018 © Emerald Publishing Limited 2018 Emerald Publishing...

... Cognitive theories Last few years have witnessed proliferation of mobile appstores on sponsored platforms such as Amazon Appstore, BlackBerry World, Google Play, Microsoft App Store and Apple’s App Store. The adoption of smartphones is closely related to the number and diversity of apps present...

... and spatial cues for the users in the form of examples or information in order to help develop an idea, with the clearly stated aims as targets that need to be reached. Information overload Structural equation modelling Creativity management Cognitive theories The study explores the effect...

... cognitive theory (SCT) to explain knowledge sharing intention. Based on a survey of 276 KMS users in Taiwan’s information technology industry, the structural equation model has been applied to examine the influence process from a user satisfactory context to personal cognitive beliefs, and thus knowledge...