... of this study reveal that performance, security and psychological risks are significantly associated with non-adoption intention towards enterprise metaverse. Further, distrust significantly meditates the association between performance risk, social risk, technological dependence risk, security risk...

...Tao Liu; Weiquan Wang; Jingjun (David) Xu; Donghong Ding; Honglin Deng Purpose This paper investigates the effects of advising strength of a recommendation agent on users' trust and distrust beliefs and how the effects are moderated by perceived brand familiarity. Design/methodology/approach...