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Keywords: Human–computer interactions
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Journal Articles
What keeps me engaging? A study of consumers' continuous social media brand engagement practices
Available to Purchase
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2440–2468.
Published: 31 October 2022
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social media brand engagement Human–computer interactions Consumer-based brand equity Subjective well-being The growth and usage of social networking sites (SNSs) has increased...
