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Keywords: Human–computer interactions
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2440–2468.
Published: 31 October 2022
... through the lens of Social Cognitive Theory (SCT) and Uses and Gratification Theory (UGT) to make a significant contribution to the SMBE literature. Social media brand engagement Human–computer interactions Consumer-based brand equity Subjective well-being Nazrul Islam is the corresponding...
