...Aman Kumar; Amit Shankar Purpose This study aims to investigate individuals dating intentions in the metaverse. The integrative model of behavioural prediction (IMBP) and behavioural reasoning theory (BRT) are used as underpinning theories to examine proposed hypotheses. Design/methodology...

...Nitin Soni; Priyanka Sahoo; Sushant Kumar; Muhammad Zafar Yaqub; Abhishek Bhushan Singhal Purpose The metaverse presents an emerging domain that offers many opportunities to various stakeholders. Despite the advantages, the metaverse has been witnessing increasing cases of violence and abuse...

...Xueqi Bao; Jie Yu; Minghuan Shou Purpose This article aims to develop and validate a theoretical model via survey data to identify the affordances and challenges influencing metaverse adoption. We specifically examine the impact of immersion on users' adoption decisions and identify which...

...Rachid Jabbouri; Helmi Issa; Roy Dakroub; Ahmed Ankit Purpose With the rapid diffusion of the metaverse into all aspects of businesses and the education industry, scholars have predominantly focused on examining its projected benefits and harms, yet have overlooked to empirically explore its...

...Aman Kumar; Amit Shankar; Aqueeb Sohail Shaik; Girish Jain; Areej Malibari Purpose This study investigates organizations' non-adoption intention towards the enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning theory to examine the impact of various risks on non...

...Ayoung Suh Purpose Despite the increasing interest in the metaverse—immersive three-dimensional virtual worlds wherein personalized avatars interact with one another—little is known about how users cognitively appraise and emotionally experience it. To fill this gap, the present study explores...