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Keywords: Multichannel retailing
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Journal Articles
Information Technology & People (2020) 33 (4): 1327–1356.
Published: 28 January 2020
... for multichannel retailers to adopt strategies relating to customers’ changing behaviour. The evaluation and understanding of customer service quality perceptions has been a topic of major interest for academics and practitioners since the 1980s (Grönroos, 1984 ; Parasuraman et al., 1988 ; Shostack...

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