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Keywords: Sharing
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Journal Articles
Journal:
Information Technology & People
Information Technology & People (2023) 36 (6): 2312–2337.
Published: 30 August 2022
...Richard Freeman; Ben Marder; Matthew Gorton; Rob Angell Purpose The purpose of this study is to understand the effect of increasing the intensity of sexual or violent content on consumer responses to online video advertisements, with a particular emphasis on sharing intentions. Design...
