...Pranay Sindhu; Kumkum Bharti Purpose This study investigates the benefits and personal values that motivate customers to purchase from social commerce (s-commerce). Design/methodology/approach The study uses the means-end chain (MEC) theory and the laddering technique to identify the personal...

...Xiang Gong; Yi Yang; Wei Wu Purpose Social group system and social tagging system, which leverage the psychological mechanisms underlying group influence and social tags to drive consumer behaviors, have been prevalent in the social commerce platform. However, limited studies have examined how...

...Hsiao-Ting Tseng; Shizhen (Jasper) Jia; Tahir M. Nisar; Nick Hajli; Haseeb Shabbir Purpose The recent proliferation of social media platforms has witnessed a growth in social commerce by using social media to facilitate interactivity between customers and vendors. While emergent studies on social...

... of the platform differently when ordering and payment capabilities are added? As social media systems have evolved into social commerce platforms (SCPs), individuals are often faced with whether to complete a purchase they have been researching or switch to a traditional e-commerce platform to complete...

...Huasi Xu; Yidi Liu; Bingqing Song; Xueyan Yin; Xin Li Purpose Drawing on social network and information diffusion theories, the authors study the impact of the structural characteristics of a seller’s local social network on her promotion effectiveness in social commerce. Design/methodology...

...Jianming Wang; Tan Vo-Thanh; Yi-Hung Liu; Thac Dang-Van; Ninh Nguyen Purpose On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect...

...Xixi Li; Zhijie Li; Qian Wang; Xunhua Guo Purpose Entrepreneurs and individual sellers heavily leverage their social ties embedded in social media, expressive or instrumental, to penetrate the market and achieve business success. However, the extant social commerce literature offers limited...

...Junyun Liao; Jiawen Chen; Fei Jin Purpose Recent years have witnessed the popularity of social free sampling (SFS). That is, firms on social commerce platforms (e.g. Amazon Vine and Pconline Try) offer free sample products for consumers' applications, and the selected applicants are required...

... and raves, and product usage experiences remain an important factor that needs to be better understood. Social commerce as a relatively new stream in e-commerce yet is growing fast and gaining the attention of scholars and practitioners, especially due to recent revenue developments. Consistent with e...

... behavior of users in the online sharing platform, through employing different sociological and computational methods. Practical implications The outcome of the study has provided important managerial implications, especially for the design of social commerce platform in the age of the sharing economy...

...Saleh Bazi; Alireza Hajli; Nick Hajli; Mohana Shanmugam; Xiaolin Lin Purpose Under the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies...