... et al., 2022). Artificial intelligence Hedonic Perceived value Satisfaction Social commerce M31 M15 L81 Social commerce (s-commerce) is a combination of online shopping and social media that aims to support transactions and change the way consumers interact globally...

... willingness C40 D12 M31 The mobile era has already been established (Theodora et al., 2012). Mobile technologies have facilitated the boom of mobile service applications. These applications offer customers better services and viable purchase options. M-LBS is generated from mobile...

.../legalcode Internal branding Psychological empowerment Financial performance Brand loyalty L25 M14 M16 M31 Establishing a strong brand and boosting performance are crucial components in maintaining long-term organisational survival (Lee et al., 2008). Branding can...

...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Nature-based tourism Bayesian network Dynamic modeling C11 M31 M37 The potentials of tourism...

... contribution Experiences Opinion leadership Reflection of self Need for unique M30 M31 M39 The advent of Internet can be considered as the originator of Social networking sites (SNSs), leading to the creation of widely used SNSs such as Facebook (in 2004), Twitter (in 2006) and Instagram...

... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Omni-channel shopping intention Perceived value of showrooming Perceived value of webrooming Perceived compatibility Perceived risk M31 O33 The retailing paradigm has been changing significantly from mono...

...$120.7bn reported in 2012 (Outdoor Industry Association, 2017). Research Grants Council of the Hong Kong 10.13039/501100001554 E21 M10 M31 Outdoor products Counterfeit Theory of planned behavior Perceived risk Brand consciousness © Wen-Yung Tseng, Weisheng Chiu and Ho...

..., the banking industry has been on the fore of enhancing the experience of their customers (Gayathry, 2016 ; Gillani and Awan, 2014). G21 M10 M31 Customer experience management Consumer loyalty Virtual environment Physical environment Service interaction © Forbes Makudza 2020 Forbes...

... of the agency theory, which supports the interdependence of debt, dividend and investment policy. M31 G35 Vietnamese listed companies are chosen as a sample in the research due to two major reasons. Firstly, Vietnam's financial market is underdeveloped with weak institutional quality and severe...

... Mobile shopping TRA Perceived risk Perceived cost M31 O33 It is important to note that consumer belief in the ability to achieve desired outcomes 05 form a positive attitude toward the usability of an unfamiliar technology like mobile shopping (Venkatesh and Davis, 1996). In an IT context...