Keywords: Perceived risk
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Journal Articles
Journal Articles
Journal Articles
Journal of Asian Business and Economic Studies (2018) 25 (2): 186–205.
Published: 06 September 2018
... Mobile shopping TRA Perceived risk Perceived cost M31 O33 It is important to note that consumer belief in the ability to achieve desired outcomes 05 form a positive attitude toward the usability of an unfamiliar technology like mobile shopping (Venkatesh and Davis, 1996). In an IT context...

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