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Keywords: Theory of planned behavior
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Journal Articles
Journal of Asian Business and Economic Studies (2021) 28 (3): 162–176.
Published: 06 October 2020
... purpose of this study is to explore the factors influencing consumers' purchase intention of counterfeit outdoor products using the theory of planned behaviour (TPB, Ajzen, 1991). The TPB is a widely used social-psychological model to explain consumers' both volitional and non-volitional decision-making...
