Issues

Special Issue: Branding of Emerging Nations: A Multidisciplinary Perspective. Guest Editor: Madhurima Deb

Guest editorial

Madhurima Deb
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Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Sheetal Jain; Mohammed Naved Khan; Sita Mishra
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Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion

Madhurima Deb; Aarti Agrawal
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Predisposition towards foreign brands and materialism: a quantitative assessment

Aastha Verma Vohra; Garima Gupta
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Cultural influence on brand loyalty of rural consumers in the Indian context

Rashmi Ranjan Parida; Sangeeta Sahney
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Patient satisfaction and brand loyalty in health-care organizations in India

Vinay Sharma
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The influence of country image on luxury value perception and purchase intention

Ketsuree Vijaranakorn; Randall Shannon
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