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Breakdown of the co-creation process on social media: developing the value co-washing framework and stakeholders dynamics

Karolina Sallaku, Domenico De Fano, Van Su Ha, Angeloantonio Russo

Journal of Asia Business Studies (2025) 19 (1): 23–53.

https://doi.org/10.1108/JABS-02-2024-0110

Published: 15 October 2024

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