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Journal Articles

The effectiveness of improvisational behavior on sales performance during the COVID-19 pandemic: the moderating effect of functional customer orientation

Peerayuth Charoensukmongkol, Arti Pandey

Journal of Asia Business Studies (2023) 17 (4): 766–784.

https://doi.org/10.1108/JABS-09-2021-0359

Published: 13 September 2022

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Journal Articles

Contribution of cultural intelligence to adaptive selling and customer-oriented selling of salespeople at international trade shows: does cultural similarity matter?

Arti Pandey, Peerayuth Charoensukmongkol

Journal of Asia Business Studies (2019) 13 (1): 79–96.

https://doi.org/10.1108/JABS-08-2017-0138

Published: 07 January 2019

View article titled, Contribution of cultural intelligence to adaptive selling and customer-oriented selling of salespeople at international trade shows: does cultural similarity matter?

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