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Nilmini Rathnayake
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Journal Articles
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
Available to PurchaseDulanjana Gamage, Nisha Jayasuriya, Nilmini Rathnayake, Kithmini Minoma Herath, Diunugalge Peshala Seuvandi Jayawardena, Diluksha Yasith Senarath
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (6): 1110–1124.
Published: 15 May 2023
