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Journal Articles

Determinants of loyalty programmes and their impact on store patronage

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Ashutosh Kolte, Nitin Veer, Yogesh Mahajan, Dario Siggia
Journal: Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 911–926.
https://doi.org/10.1108/JABS-05-2022-0170
Published: 05 December 2022
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