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Keywords: Artificial intelligence
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Journal Articles
Journal Articles
Journal Articles
Journal of Asia Business Studies (2025) 19 (6): 1253–1275.
Published: 07 October 2025
...Santosh Kumar; Pradeep Kumar; Pankaj Priya; Gokulnanda Patel Purpose Many companies invest in artificial intelligence ( AI ) chatbots to create new-age interactive platforms for consumers to achieve business goals. The research on AI chatbots from a marketing perspective is scant and scattered...
Journal Articles
Journal Articles
Journal of Asia Business Studies (2022) 16 (2): 267–278.
Published: 22 June 2021
...Nada Mallah Boustani Purpose The purpose of this paper is to discuss the application of artificial intelligence (AI) in banking sector, its impact on banks employees and consumer behavior alike when buying financial services and the importance of (AI) for delivering social services in a western...
Journal Articles
Journal of Asia Business Studies (2022) 16 (2): 245–266.
Published: 11 February 2021
...Amal Dabbous; Karine Aoun Barakat; May Merhej Sayegh Purpose As artificial intelligence (AI) has become increasingly popular and accessible, most companies have recognized its far-reaching potential. However, despite numerous research papers on organizational adoption of new technologies including...
Journal Articles
Journal of Asia Business Studies (2022) 16 (2): 324–339.
Published: 08 February 2021
..., as well as the new worldwide competitors require businesses and the overall society to change. In a so-called Industry 4.0. era, understanding the impact of artificial intelligence (AI) in developed as well as in underdeveloped economies has become increasingly crucial. The purpose of this study...
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