Keywords: Collectivism
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Journal Articles
Journal of Asia Business Studies (2022) 16 (5): 729–746.
Published: 18 August 2021
... dimensions on consumers’ green purchase intention. Geert Hofstede’s typology of culture was used to represent personal cultural orientation and four of the five dimensions, namely, collectivism, long-term orientation (LTO), masculinity and uncertainty avoidance were studied. Findings Findings...
Journal Articles
Journal of Asia Business Studies (2010) 4 (2): 93–99.
Published: 21 May 2010
... for internal self‐determination is related to cultural differences, and the need for external stimulants is related to economic development. Economic development China Collectivism Cross‐cultural studies Organizational culture © Emerald Group Publishing Limited 2010 Comparison of Chinese...
Journal Articles

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