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Keywords: Consumer behaviour
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Journal Articles
Journal Articles
Journal Articles
Journal of Asia Business Studies (2017) 11 (1): 41–59.
Published: 03 January 2017
... be contacted at: garimagupta@fms.edu 03 09 2015 29 10 2015 10 02 2016 16 04 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Emerging markets Globalization Consumer behaviour Materialism Foreign brands The access...
Journal Articles
Journal of Asia Business Studies (2013) 7 (3): 214–230.
Published: 02 August 2013
.... 5. Medium characteristics such as ease of use and information quality. Chang et al. (2005) and Zhou et al. (2007) have also conducted meta‐analyses on the antecedents of consumers' adoption of online shopping. Consumer behaviour Internet Shopping Chinese...
Journal Articles
Journal Articles
Journal of Asia Business Studies (2010) 4 (2): 57–72.
Published: 21 May 2010
... conscious, less brand loyal, and more likely to rely on word‐of‐mouth communication as their information sources as compared to the Japanese new breeds. © Emerald Group Publishing Limited 2010 Japan Consumer behaviour Baby‐boomer generation Japanese Materialism: A Comparison Between the New...
Journal Articles
Journal of Asia Business Studies (2010) 4 (2): 80–85.
Published: 21 May 2010
... provides important recommendations for Chinese companies who plan to enter the European, and more particularly, the Irish market. Keywords: Country of origin, Brand image, Consumer behaviour, China, Ireland INTRODUCTION Consumers are being presented with an increasing choice of products from many different...

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