.... The bibliometric analysis unveils that research on AI chatbot role in marketing is currently in nascent stages and there is limited intellectual exchange to understand the consumer intention toward chatbot use. Research limitations/implications This study not only provides a comprehensive overview of AI...

...Budhi Haryanto; Djoko Purwanto; Amina Sukma Dewi; Edi Cahyono Purpose This paper aims to explain the relationship between product quality, price and convenience with a positive attitude and intention to buy traditional food. In addition, it also aims to explain the role of the product type...