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Keywords: Loyalty program
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Journal Articles
Determinants of loyalty programmes and their impact on store patronage
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 911–926.
Published: 05 December 2022
... of mediating and influencing factors on patronage behaviour and customer loyalty. Design/methodology/approach The convenience sampling method was adopted for the sample selection. Structured questionnaire instruments were distributed to subscribers who are enrolled or subscribed to any loyalty programme...
