... management Relationship marketing Regression analysis This research proposes that improvisational behavior of salespeople should be an essential characteristic that helps them to deal effectively with the disruption and the unpredictability caused by the COVID-19 pandemic, thereby allowing them...

...Anton Agus Setyawan; Bernardinus Maria Purwanto; Basu Swastha Dharmmesta; Sahid Susilo Nugroho Purpose – This paper aims to explore business relationship framework between two companies. In this research, relationship marketing and transaction cost were used as frameworks to analyze business...

... can be contacted at: aferdous@deakin.edu.au © Emerald Group Publishing Limited 2011 Contemporary marketing practices Transactional leadership Relationship marketing Emerging economy Bangladesh Hence the objectives of this study are two folds. First, this study...