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1-3 of 3
Keywords: Satisfaction
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Journal Articles
From franchisor support and communication to franchisees’ perceived performance: a case of café franchise in Thailand
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies 1–23.
Published: 07 April 2026
...Khanyapuss Punjaisri; Sirisuhk Rakthin; Nay Chi Khin Khin Oo; Jutarat Dangsungwan Purpose This study aims to investigate the effects of franchisor support and communication on franchisees’ trust in the franchisor and satisfaction with the franchise partnership, thereby positively influencing...
Journal Articles
Determinants of loyalty programmes and their impact on store patronage
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 911–926.
Published: 05 December 2022
... have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction...
Journal Articles
The Role Of Interaction And General Adjustment In Expatriate Attitudes: Evidence From A Field Study Of Global Executives On Assignment In South Korea, Japan And The Netherlands
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2008) 3 (1): 42–53.
Published: 01 September 2008
...) and expatriate attitudes (job satisfaction and non‐work satisfaction), and to examine the role of cross‐cultural adjustment in mediating the relationship between family adjustment and expatriate attitudes. The results demonstrate the influence of each facet of adjustment on expatriate attitudes, and provide...
