... approach based on mixed methods is used. In Study 1, content and thematic analysis are performed using NVivo 14 on nine TikTok videos, analysing 9,223 user comments to reveal recurring themes. In Study 2, sentiment analysis is conducted on Python’s Natural Language Toolkit and Vader Lexicon. Finally...

... The authors use a mixed-methods approach, conducting content and sentiment analysis on nine TikTok videos featuring products from a leading Chinese company and analysing 19,816 user comments. Findings The value co-washing framework is developed across three building blocks: brands, creators and users...

... investment strategy based on media sentiments. Design/methodology/approach The study deploys sentiment analysis using bags of n (2) grams approach to gauge the sentiments on 2,891 media articles and uses “robust-regression” technique to analyze them on a sample of 222 Indian IPOs during 2009–2018...