... affect student engagement metrics. The study provides empirical evidence for effective social media practices in the context of Vietnamese higher education. Design/methodology/approach The research uses a mixed-method approach, combining qualitative content analysis and quantitative analysis...

... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Social media Travel intentions Negative content Social media influencers have become central...

...Komathi Wasudawan; Marc Arul Weissmann; Stanley Nwobodo Purpose This study aims to examine the perceived ease of use (PEU), perceived usefulness (PU) and perceived trust (PT) in influencing attitude (ATT) and behavioural intention to use (BIU) social media among Malaysian small and medium sized...

...Charbel Chedrawi; Katia Raya; Nahil Kazoun Purpose This paper aims to study social media (SM) role in detecting food supply chain management (SCM) challenges and the importance of the Blockchain technology (BCT) in presenting sustainable solutions to these challenges. Design/methodology...

... the environmental, social and governance (ESG) tweets from the COP 26 and COP 27 events, aiming to deepen the understanding of the complex relationships between social media communication, industry characteristics and financial performance. This timely analysis is critical for assessing how the latest global...

...Karolina Sallaku; Domenico De Fano; Van Su Ha; Angeloantonio Russo Purpose Social media platforms facilitate brand-consumer interactions by leveraging principles from nudging, value co-creation and social identity theories. This study aims to investigate how these interactions mask harmful...

...Trang Thi Uyen Nguyen; Phuong Van Nguyen; Hien Thi Ngoc Huynh; Demetris Vrontis; Zafar U. Ahmed Purpose This study aims to investigate the determinants of public trust in e-government services (Te-GS) and participation in social media. Design/methodology/approach A quantitative cross-sectional...

...Mousa Albashrawi; Yousef Asiri; Muhammad Binsawad; Latifah Alqahtani Purpose The purpose of this study is to explore the impact of social media use on both empathy and well-being through using a five-factor model (FFM) of personality in the context of Saudi Arabia. Design/methodology/approach...

...Jihong Zhou; Peerayuth Charoensukmongkol Purpose This study aims to draw on the categorization theory to explore the mediating role of customer qualification skills in explaining how social media use in sales contributes to salespeople’s adaptive selling behaviors to achieve high sales performance...

...Penpattra Tarsakoo; Peerayuth Charoensukmongkol Purpose This paper aims to explore the contribution of social media marketing capability on business performance of firms in Thailand. The conceptualization of social media marketing capability was developed using five aspects of the spanning...

... is informative to the e-tailers who have budgets for social media marketing to know about social media usage by youth for online shopping. Originality/value Presently, India has a demographic advantage and this paper contributes to understand the youth social media usage for online shopping. The e-tailers...