Keywords: Trust
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Journal of Asia Business Studies (2023) 17 (5): 911–926.
Published: 05 December 2022
... have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction...
Journal Articles
Journal Articles
Journal Articles
Journal of Asia Business Studies (2023) 17 (1): 100–107.
Published: 31 January 2022
... approach Process innovation Trust Institutional context Relational embeddedness Emerging market enterprises There is emerging academic and practical evidence to suggest that local companies’ approaches to competition can be fruitful, whereas they are often inspired by the need to overcome...
Journal Articles
Journal Articles
Journal of Asia Business Studies (2020) 14 (5): 759–778.
Published: 01 May 2020
... low) × 2 (trust in service provider: high vs low) × 2 (online review: positive vs negative) between-subjects design, resulting in eight experimental groups. The level of the online review was manipulated, and the degrees of perceived ease of use and trust were measured. Findings Perceived...
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Journal of Asia Business Studies (2019) 13 (4): 656–671.
Published: 07 October 2019
... adapted to the needs of the market and the customers establishes trust and networks. Cultural and market context were found to influence multinational companies (MNCs)s to standardize the quality of the products and adapt marketing mix components to the needs of consumers. Research limitations...
Journal Articles
Journal Articles
Journal of Asia Business Studies (2018) 12 (2): 173–192.
Published: 08 May 2018
...Bradley James Koch; Pamela L.T. Koch Purpose The purpose of this paper is to examine the relationship among joint venture survival in Sichuan and two types of trust: intangible trust and tangible trust. Intangible trust encapsulates the internal affective aspects of trust, whereas tangible trust...
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