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1-15 of 15
Keywords: Trust
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (4): 1008–1030.
Published: 07 April 2026
...Khanyapuss Punjaisri; Sirisuhk Rakthin; Nay Chi Khin Khin Oo; Jutarat Dangsungwan Purpose This study aims to investigate the effects of franchisor support and communication on franchisees’ trust in the franchisor and satisfaction with the franchise partnership, thereby positively influencing...
Journal Articles
Muhammad Ovais Ahmad, Iftikhar Ahmed, Osama Al-Baik, Abdelrahman Hamza Hussein, Mwaffaq Ahmad Abu Alhaija, Abdullah Albizri
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (4): 1104–1128.
Published: 01 July 2025
... were collected through an online survey of 641 Pakistani citizens. The responses were analyzed using partial least squares structural equation modeling. Findings This study shows that disposition to trust positively correlates with both trust in the internet and trust in government. Notably...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (6): 1483–1504.
Published: 18 June 2024
... of informativeness, trust, consumer perception, health consciousness, moral norms and purchase intention and tested using a sample of 513 Japanese consumers. Data were collected using an online panel with the direct effects analyzed using regression while the mediation analysis was performed using Hayes PROCESS...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 1042–1066.
Published: 14 March 2023
..., namely, PPP success (PPP project success and PPP relational success), as well as the mediating effect of trust as a process factor on these relationships. Design/methodology/approach The present research uses the sociotechnical systems theory as the guiding framework. This is a quantitative study...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (5): 911–926.
Published: 05 December 2022
... have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (3): 656–679.
Published: 26 July 2022
... (TAM) as the base, this study underscores the importance of perceived enjoyment, security and trust in influencing customer satisfaction. Design/methodology/approach Using a structured survey instrument, this paper gathered data from 476 respondents in the southern part of India. First...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (2): 279–307.
Published: 12 April 2022
...Pornlapas Suwannarat Purpose This study aims to determine the moderating role of trust on the influence of export incentives over importer role performance. The mediating role of importer role performance and the impact of export incentives on exporter performance have also been investigated...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (1): 100–107.
Published: 31 January 2022
... approach Process innovation Trust Institutional context Relational embeddedness Emerging market enterprises There is emerging academic and practical evidence to suggest that local companies’ approaches to competition can be fruitful, whereas they are often inspired by the need to overcome...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2021) 15 (1): 1–30.
Published: 19 June 2020
...Simarpreet Kaur; Sangeeta Arora Purpose This paper aims to revisit the role of perceived risk in online banking, using an alternative view on trust as a moderator on the relationship between perceived risk and behavioral intention (BI). With this aim, the conceptual model was proposed to examine...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (5): 759–778.
Published: 01 May 2020
... low) × 2 (trust in service provider: high vs low) × 2 (online review: positive vs negative) between-subjects design, resulting in eight experimental groups. The level of the online review was manipulated, and the degrees of perceived ease of use and trust were measured. Findings Perceived...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2019) 13 (4): 656–671.
Published: 07 October 2019
... adapted to the needs of the market and the customers establishes trust and networks. Cultural and market context were found to influence multinational companies (MNCs)s to standardize the quality of the products and adapt marketing mix components to the needs of consumers. Research limitations...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2019) 13 (3): 472–487.
Published: 08 July 2019
...Hidajat Hendarsjah; Ely Susanto; Bambang Riyanto Lies Sugianto; Tarsisius Hani Handoko Purpose This paper aims to identify the relationship pattern between intra-team trust and team innovation and the influence of moderating variable task complexity on the relationship. It also describes why...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (2): 173–192.
Published: 08 May 2018
...Bradley James Koch; Pamela L.T. Koch Purpose The purpose of this paper is to examine the relationship among joint venture survival in Sichuan and two types of trust: intangible trust and tangible trust. Intangible trust encapsulates the internal affective aspects of trust, whereas tangible trust...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (3): 278–298.
Published: 02 August 2013
... to understand the indispensability of the internet as a medium of transaction. However, the rate of diffusion and adoption of the new phenomenon amongst consumers is still relatively low. Trust on online transactions is one of the key barriers to vendors succeeding in online transactions. A lack of trust...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (2): 99–122.
Published: 26 April 2013
...Leung Wai On; Xin Liang; Richard Priem; Margaret Shaffer Purpose This study seeks to identify antecedents of trust among top managers representing partners in international joint ventures (IJVs) and to show how this trust influences IJV performance. Design/methodology/approach The paper...
