This article aims to examine the key drivers of agri-entrepreneurship success in Jordan by investigating six critical factors and their impact on the success of agricultural ventures.
A quantitative methodology was employed, with data collected from 131 agricultural-sector entrepreneurs in Jordan via an electronic survey. Structural equation modeling was used to analyze the data and test the hypotheses.
Family support, family background, government support and internal locus of control had a significant impact on entrepreneurial success. In contrast, managerial skills and social network ties were found to have no significant effect.
First, using a convenience sampling approach may limit the extent to which the findings can be generalized. Second, the use of self-reported measures can affect response accuracy and potentially inflate observed relationships among variables. Third, the present study is cross-sectional, meaning it captures only a “statistical” time point. Fourth, control variables were not examined in the current study. Finally, the present study considered only the entrepreneur's internal locus of control as a personal attribute that influences agribusiness success.
This study enriches the literature by introducing a multidimensional model based on various theories that integrate the roles of family, government and the entrepreneur's personal attributes. It also contributes to the body of knowledge by providing context-specific insights into critical success factors in Jordan.
