Branding effectiveness measurement in non-profit environment Available to Purchase

Ebha Garg is PhD Scholar at Department of Management, Faculty of Social Sciences, Dayalbagh Educational Institute, Agra. She previously worked as a Guest Lecturer with RBS College, Agra in Management Division and Distance Learning Centre of Dayalbagh Educational Institute (DEI), Agra. She also has two years of work experience in Branding in Communications with leading IT companies: HCL Infosystems and Birlasoft India Pvt. Ltd. She holds an MPhil Degree, a Master’s Degree in Management from DEI and a Bachelor’s Degree in Management from DEI. Her research interests include sustainability and impact of non-profit organizations, branding of non-profit organizations, managing product harm crisis and gauging consumers’ attitude toward crisis situations.

Sanjeev Swami is Professor and the Head of Department of Management, DEI, Agra, India. His PhD Degree is in Business Administration from the UBC, Canada, MTech Degree in Industrial Management from IIT Kanpur and BE Degree in Industrial Engineering from Allahabad. He has consulted international organizations like Pathe (Holland), EWW (USA), TERI and BHEL (India). He has been associated as the Faculty with UBC Canada, IIT Kanpur, IIM Bangalore, IITM Gwalior and Rotterdam School of Management. He has published several research papers in prestigious journals like Marketing Science, M&SOM, Marketing Letters, IJPE, Vikalpa, DEIJSER, AOR, JOR and Journal of Cleaner Production. He has received career research awards by AICTE and DST, India. He has won Fellowships by American Marketing Association and UBC. His research contributions have been recognized in the form of Emerald Literati Network Awards, The European Marketing Academy (EMAC) and Elsevier Award, AIMS International Award, and an honorable mention as productive Indian management research in Economic Times.

Sunita Kumari Malhotra is Associate Professor at the Department of Management, Dayalbagh Educational Institute (DEI), Agra. She is MBM from DEI, NET Qualified, PhD Degree from Jiwaji University, Gwalior. She has served as Senior Assistant Professor at IITM (deemed university), Gwalior (under collaborative program in International Business with University of Greenwich, London) and also served as Lecturer in Aryan Institute of Management, Agra. Sunita Kumari has written books on “Management Accounting”, “Financial Accounting” and Quantitative Techniques for Decision Making, Operations Management, and Financial Services” published by Distance Education Program, DEI. She has published various papers in reputed management journals such as European Journal of Business and Management, Intercontinental Journal of Finance Research Review, Advances in Economics and Business Management (JNU, New Delhi), Indian Journal of Management, etc.