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Purpose

A majority of citizens in the developing world rely upon self‐employment and micro‐enterprise operations as their primary and only source of income. The purpose of this paper is to examine how micro‐enterprise owners in the developing world can improve their standard of living by better managing their supply chains.

Design/methodology/approach

By relying upon case‐study methodology, propositions are derived.

Findings

Such propositions should provide direction to activists and governments in raising the productivity of such enterprises, hence reducing poverty.

Originality/value

Examining the relevant literature in relation to field observations helps identify a number of important issues which need to be examined further by academicians.

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